Abstract

At present an understanding of the means by which available markets can be reached is probably the least developed and most poorly planned area in the crawfish industry. Nevertheless, many individuals believe that Louisiana’s crawfish industry could be significantly expanded if only additional attention were given to the development of new markets and more modern marketing techniques. The research contained in this report accomplished two objectives: (1) to describe and define the paths taken by crawfish as they move from their natural habitat to the consumer’s dinner plate; and (2) to provide information regarding the performance of distribution activities of various institutions within each channel. It was found that the crawfish industry is now composed of fishermen who catch wild crawfish, farmers who harvest crawfish from rice fields and ponds, dealers in live crawfish, seafood markets, grocery stores, peeling and processing plants, restaurants, and thousands of individuals who catch crawfish for their own personal use. Today approximately 90% of the total crawfish crop is still sold and consumed within the south Louisiana area, but as the industry continues to expand and develop there seems little doubt that additional attention must be given to marketing crawfish out side of south Louisiana.

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